I remember back in the 80s when there were two main chocolate sandwich cookies from which to choose. You could pick up the Hydrox or the Oreo. Most everyone chose the Oreo and back in 2003 Kellogg’s silently removed Hydrox from the shelves and ended their war with Kraft on the chocolate cookie front. However, when this happened hundreds of people flooded Kellogg’s with emails and complaints. Over 1,000 people signed a petition and over 1,300 people called to complain.
Well Kellogg’s has heard the complaints and today they announced that Hydrox would be coming back for a limited time this summer. I imagine whether they stick around or not will depend on how many people end up buying them. The other reason they decided to bring the cookie back deals with the fact that in 2008 Hydrox turns 100.
From the Kellogg’s Hydrox Press Release:
Originated by the Sunshine Biscuit Company in 1908, Hydrox cookies were reformulated and re-branded in 1999. The consumer campaign to “Bring Back Hydrox” has succeeded in persuading the Kellogg Company, which acquired the brand in 2001, to return Hydrox cookies to stores as a limited 100th anniversary edition.
Limited Edition 100th Anniversary Hydrox® cookies will follow the original, beloved Hydrox recipe, though they will contain 0 grams trans fat. The cookies will be available nationally beginning in late August at the suggested retail price of $3.19 for a 14 oz. package while supplies last.
The Hydrox website should be up and kicking with more information soon. When it is you can check things out at Hydrox Cookies.
If you’re a Hydrox fan congrats on the return of your cookies. This just leads me to think that I need to form a campaign to bring back Mello Yello.
Technorati Tags: Limited Edition, Hydrox Cookies, Kellogg’s, Kraft, Oreo, Chocolate Sandwich Cookies, Anniversary, Complaint, Mello Yello
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