Schneider Associates and BNP Media’s New Products Magazine have compiled a list of the top 10 new products in 2007. With the help of comScore, 1,000 consumers were polled concerning the new product lines of the year and what they purchased and remembered the most. There were quite a few food items on the list this year and I have to say that I am shocked by the items that made it. They certainly aren’t the items I would have picked out, but I suppose the items say plenty about what marketing works and what consumers are taking from the marketing buzz that is out there.
Nabisco and Oreo made the list twice with Domino’s Oreo Dessert Pizza at number 4 and Oreo Cakesters at number 6. While I haven’t tried the Dessert Pizza (I am not a huge Domino’s fan when it comes to pizza) I have checked out the Cakesters. The whole cookie transformed into a cake thing just didn’t work for me so the one box I bought was about all I could commit to purchasing. Come to think of it, I think I ate one and pawned them off on someone else or tossed them out because I knew I wouldn’t eat any more of them.
Diet Coke Plus hit the countdown at number seven. While I love Coke’s Zero line I haven’t tried their Diet Coke Plus. I drink Coke Zero (since they don’t make Mello Yello Zero) and Dominick favors the Sprite Zero. Considering I don’t know many DCP drinkers, I will have to assume that it’s at least halfway decent to make the list.
Rounding out the list, at least food-wise was Subway and their Fresh Fit Meals. Rather than a burger and fries, with Subway you get a sub, drink (water or juice), and some apple chips or another healthy side alternative. While the Oreos left a lot to be desired, Subway does have its edible moments…well, sometimes.
Technorati Tags: Subway, Fresh Fit Subs, Nabisco, Oreo, Cakesters, Dominos Oreo Dessert Pizza, Diet Coke Plus
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